The Science of Heat and Projection You’ve invested in a high-quality Extrait de Parfum or Eau de Parfum, but if you’re applying it like a cheap body spray, you are wasting its true potential. To unlock that 10-12 hour longevity, you need to understand how fragrance interacts with your body's natural mechanics, specifically your pulse points.

Pulse points are areas where your veins are closest to the surface of your skin—your neck, the inner wrists, the inside of your elbows, and behind the ears. The blood pumping through these veins generates natural body heat. This heat acts as a subtle, continuous engine that pushes the fragrance outward into the air throughout the day. By targeting these specific spots with a scent like MANLY or SUMMIT, you ensure that the fragrance projects efficiently, creating a consistent aura around you rather than sitting flat and lifeless on your clothes.